b'Consumer-Driven Brand Experience:Transformation to Value: Using Data to Personalize Care Helix/Cone Health GeneConnectCone Healths focus on innovation extends to its partnership with Helix on the GeneConnect program, a groundbreaking community health research initiative. Cone Health GeneConnect allows participants to understand how their genetic makeup influences their health, offering personalized insights into hereditary risks for conditions like cancer and heart disease. This free program not only helps individuals take proactive steps to manage their health but also contributes to a larger research effort aimed at improving health care for the entire community.Cone Health GeneConnect aims to enroll 100,000 people who are over 18 in this community health research program. Through involvement in this research program, participants will receive DNA test results for three medical conditions. These conditions include a genetic form of breast and ovarian cancer, colon cancer and high cholesterol. There are no additional genetic test results planned for return through this research program at this time. This may change in the future if additional medical conditions become appropriate for general population screening. Participants will be notified of any updates before receiving new results.By building a secure, privacy-protected genetic database, Cone Health GeneConnect is enabling researchers to gain deeper insights into the genetic causes of diseases and how they impact the local population. Over time, this research will help develop more effective treatments, improve health care standards, and address health disparities. Participants also receive information about their ancestry and other personal traits, providing valuable insights that go beyond medical data.CONE HEALTH ANNUAL REPORT7'