b'Marketing and Communications HighlightsDigital/SocialIn 2024, Cone Health launched a TikTok channel featuring person-centered storytelling, including the CATCH 5-in-5 health equity series and My Story Matters employee spotlights. Our social media efforts also highlighted the volunteer work of our team members during Hurricane Helene, which garnered high community engagement and trust. Other achievements include: Launching new websites for Cone Health MedCenter Asheboro, Cone Health Allergy &Asthma of NC, Cone Health Sagewell Health & Fitness and Cone Health Play! Expanding online scheduling for Cone Health providers. Doubling the volume of positive Google reviews in partnership with the Ambulatory andPatient Experience teams. Successfully continuing the 2 Your Well-Being partnership with WFMY News 2, educatingthe community on wellness topics through weekly interviews with Cone Health providers. These accomplishments reflect our commitment to leveraging digital platforms to enhance patient care and community engagement.Media RelationsCone Health experienced its highest media reach in September 2024, achieving an impressive 654.2 million through 504 media pieces, including 346 traditional articles and 158 social media posts. This was driven by coverage of Centivos $75M funding round, led by Cone Health Ventures, with a traditional reach of 650 million and 4.2 million on social platforms. August 2024 was the second-strongest month, with a total reach of 587.6 million. This was largely due to continued news of our strategic relationship with Risant Health and WFMY News 2 segments, including a 2 Your Well-Being broadcast on prostate cancer awareness, which reached 114 million through 101 media pieces, contributing to 580 million in traditional reach and a 7.6 million social media reach. January 2024 rounds out the top three with a total reach of 240 million across all platforms, driven by New Years resolutions topics featuring Cone Health fitness experts on WFMY and general healthy communities content.24 CONE HEALTH ANNUAL REPORT'