b'Advertising & BrandingOur 2024 Brand Advertising Campaign called Change launched with a 60-second commercial featuring local images in color and black and white set to the impactful song Change by Mavis Staples. Our Cone Health Brand Manifesto articulates a vision of health care that goes beyond conventional service delivery. We emphasize equitable care that confronts disparities directlyeliminating obstacles related to time, distance, language, financial resources, gender and race. We commit to creating significant, life-extending changes in public health, such as increasing life expectancy by five years and making substantial progress against major diseases like heart disease, stroke, diabetes and obesity. We equip our neighbors with the tools they need to prosper, ensuring that we are trusted for prevention and treatment. Central to our identity is a commitment to a healthier life for all, rooted in a deep understanding of our origins and the purposes that drive us. This campaign embodies our pledge to not just participate in the health care industry but to lead it toward a more inclusive and effective future.Corporate Special EventsIn 2024, Cone Healths special events brought our purpose of connecting health care and well-being to life, while advancing our vision of fostering community wellness. Topping Out of the Heart & Vascular Tower at Moses Cone Hospital and the opening of theHeart & Vascular Expansion at Alamance Regional Medical Center: These facilities willstrengthen our ability to meet the heart health needs of our communities for generations to come. The Topping Out and Grand Opening of MedCenter Asheboro reinforced our dedication toexpanding access to critical services in Randolph County by celebrating a state-of-the-art facilitydesigned to empower individuals to take charge of their own wellness. The third annual Womens Heart Community Event focused on heart disease prevention forwomen who may not have regular access to health care. Over 200 women from all walks of lifetook part in free lectures on the keys to achieving and maintaining a healthy heart, as well asexercise classes, health screenings and more. Building a Better You: A Community Health and Wellness Event provided screenings andessential services to underserved populations. The Celebration of Service at Winter Wonderlights honored 3,000 team members and theirfamilies for their dedication and years of service. CONE HEALTH ANNUAL REPORT25'