b'The Cone Health Marketing & Communications team uses dashboards like this one to monitor the potential audience reached by the coverage in traditional media and social media and sentiment that includes positive and negative stories that highlight the health care system, our services and our leaders. To maintain our competitive advantage, we also monitor our regional standing among our peers. November 2021 was a banner month for Cone Health media coverage. Cone Health-featured stories reached over a billion potential audience members, more than one million social media views and outpaced its competitors with more than 1,500 positive placements. On November 24, Cone Health garnered the highest traditional media reach of 549,799,132, including national and international audiences. The most prominent articles focused on 50-year-old Susie Troxler, a psychologist in High Point, and her husband, Tony, 61, celebrating their Miracle Baby after becoming first-time parents with the advice of Dr. Carolyn Harraway-Smith, Cone Healths Chief Medical Officer for Womens Health.O c t o b e r 1 , 2 0 2 1 t o S e p t e m b e r 3 0 , 2 0 2 2 28'