b'CONSUMER-DRIVEN BRAND EXPERIENCEIMPACT:Community: TheTeammates: As patients andCone Health: Loyal community will havecustomers ourselves, we willcustomers and patients greater trust in Cone Healthexperience a coordinated,translates to more and our ability to keep thempositive experience. Asfinancial stability for well through consistentlyemployees, we will know whatCone Health, which positive experiences overis expected of us, and how tobenefits all of ustime. support our patients in theircommunities, employees health and wellness journey. and the organization.THEMES/TACTICS:Theme 1: We will define, develop & integrateTheme 2: By centering that experience, we will a consistent brand experience to know ourpursue market growth & expansion.customers & meet them where they are in the way they want.7 Brand Experience Guiding Principles: Region Strategy:We have defined and are in the process of furtherWhen we take a regional approach to growth developing (with intentionality) a standard,strategy, were moving from a single site of care consistent brand experience. focus to thinking across Cone Health sites of Atlas Health - finding ways to help offsetcare and focusing on what patients need from pharmaceutical costs to patients. us, regardless of the site of care where they interact. This also enables us to better be present in strategic ways for our patients & consumers in markets where they live, work and play.CONE HEALTH ANNUAL REPORT9'