b'ADVERTISINGCone Healths Brand Advertising Campaign for FY23,in innovative ways, ensuring access to high-quality care titled Community Vision, debuted in February 2023that meets the diverse needs of our community.with a powerful 60-second commercial that aired just before the Super Bowl. This comprehensive campaignPromising Well-Being: Our commitment goes beyond spanned multiple media channels, including broadcasthealthcare; we strive to nourish bodies, engage minds, and and cable television, radio, billboards, social media andpositively impact numerous lives through our actions.digital advertising. Notably, the campaign featured a Spanish language version created in collaboration withFulfilling Our Mission: We confront inequities directly, our advertising agency and new transcreation partners. Cone Health Community VisionGeo Target Greensboro & Surrounding Areascontributing to a society free from racial, economic andCampaign Timing March 2023 - Until Further NoticePhase 1 - Campaign Detailshealth disparities.Central to this campaign is our commitment to Cone Healths mission of serving diverse communities. OurThrough Community Vision, Cone Health reaffirms its focus is on: dedication to not just health care but holistic well-being, PRINT BROADCAST & CABLE OOHfostering a community where everyone can thrive.Expanding Quality Care: We aim to provide quality health care to more individuals across various locations, enhancing the overall well-being of our neighbors and communities.Creating Equitable Health care Access: Our goal is to forge a future where everyone enjoys access to high-value care, delivered precisely how, when and where its needed.x1 :30 spot x1 :60 spotWe are actively combating health disparities to ensure better outcomes for all.Embracing Our Communitys Vision: Were excited to journey with our community members toward a healthier future.The campaign is driven by three primary objectives:Enhancing Access and Reach: We are dedicated to servingRADIO DIGITAL x2 :15 spots x2 :30 spots160x600320x5042 CONE HEALTH ANNUAL REPORT728x90300x50NPR300x250 x1 :15 spotsSOCIAL'